QR Code Analytics & Tracking

Real-time insights into your QR code campaigns. Track scans, measure donations, and optimize your fundraising with data-driven decisions.

Track Every Metric That Matters

Comprehensive analytics for smarter fundraising decisions

Scan Analytics

Total scans, unique visitors, scan frequency

Location Data

Geographic distribution of scans

Donation Metrics

Conversion rates, average gift, total raised

Device Types

iOS, Android, browser breakdown

Real-Time Campaign Dashboard

Monitor your QR code campaigns as they happen. See instant updates on scans, donations, and donor behavior.

Live Activity Feed

See scans and donations as they happen

Heat Maps

Visualize geographic distribution of engagement

Conversion Funnels

Track journey from scan to donation

Today's Performance

847

Total Scans

$12,450

Donations

Scan Locations

Analytics Map

Advanced Analytics Features

Deep insights to optimize every campaign

Campaign Comparison

Compare performance across multiple QR code campaigns

  • • A/B testing support
  • • Side-by-side metrics
  • • ROI calculation
  • • Winner identification

Donor Journey Tracking

Follow donors from first scan to recurring gift

  • • Multi-touch attribution
  • • Lifetime value tracking
  • • Engagement scoring
  • • Retention analysis

Custom Reports

Build reports tailored to your needs

  • • Drag-and-drop builder
  • • Scheduled delivery
  • • Export to PDF/Excel
  • • Board-ready formats

Understand Timing Patterns

Optimize campaigns based on when donors are most active

Peak Scan Times

Sunday
85%
Saturday
72%
Weekdays
45%

Donation Patterns

7-9 PM

Peak donation time

Sunday

Best donation day

Month-end

28% higher gifts

December

40% of annual giving

Connect Your Analytics Ecosystem

Integrate with your favorite tools for comprehensive insights

Google Analytics

Google Analytics

Facebook Pixel

Facebook Pixel

Zapier

Zapier

Webhooks

Webhooks

Understanding QR Code Analytics

Why QR Code Analytics Matter

QR code analytics provide crucial insights that help nonprofits optimize their fundraising campaigns. By tracking scan data, donation conversions, and donor behavior, organizations can make data-driven decisions that increase their impact.

Key Metrics to Track

  • Scan Rate: Number of times your QR code is scanned
  • Unique Visitors: Individual users who scan your code
  • Conversion Rate: Percentage of scans that result in donations
  • Average Gift Size: Mean donation amount per transaction
  • Geographic Distribution: Where your supporters are located
  • Device Analytics: Types of devices used for scanning
  • Time Patterns: When scans and donations occur

Using Analytics to Improve Campaigns

  • Identify high-performing QR code placements
  • Optimize donation page design based on user behavior
  • Target campaigns to peak engagement times
  • Personalize follow-up based on donor segments
  • Allocate resources to most effective channels
  • Test and refine messaging for better conversion

Privacy and Compliance

Our analytics platform is designed with privacy in mind:

  • GDPR compliant data collection
  • Anonymous tracking options available
  • Secure data storage and encryption
  • User consent management tools
  • Data retention controls

Start Tracking Your QR Code Performance

Get the insights you need to maximize your fundraising impact